New Delhi, June 28 -- you scroll, we decide what you see. That arrangement is changing, and the question is whether anyone actually wants what comes next.

Instagram is testing a set of new controls that would let users directly shape the recommendations algorithm from inside their main feed, not just in Reels or Explore where the feature quietly launched earlier this year. Head of Instagram Adam Mosseri announced the expansion this week, describing a future where algorithm personalization is not a buried settings page but something users interact with as naturally as scrolling itself.

"We want to evolve Your Algorithm from a setting to something that feels central to your experience on Instagram," Mosseri said in his announcement. It is...