New Delhi, July 10 -- TATAMOTORS).

a British-origin premium brand that now reaches Indian buyers at a lower landed cost than equivalent European or American alternatives subject to India's standard import levies.

India's completely built-up vehicle import duty has historically been approximately 100 percent of the customs value - a rate that has prevented most foreign car manufacturers from selling imported vehicles in India at commercially viable price points. That levy pushed global brands to choose between local assembly, which requires capital commitment and minimum volume thresholds, or accepting minimal sales through the small premium-import segment. The India-UK Free Trade Agreement reduces those duties for qualifying UK-origin v...