New Delhi, Dec. 15 -- S. Sujatha Goud, a young entrepreneur from the Telugu states, is launchingHyderabad's first homegrown streetwear brand, LIGHTYEAR Telugu Pride x Global Vibe, backed by aRs.1 crore investment, challenging the long-standing neglect of regional brands in the Telugu fashion ecosystem.
With overseven years of experience building one of India's most reliable garment manufacturing operations in Tiruppur, andmore than one million garments produced at her factory for leading national brands, Sujatha says this launch is not just a business moveit is a statement of resistance.
"For years, Telugu manufacturers have powered major brands from Mumbai, Delhi, and Bengaluru. But when it comes to supporting our own brands, we are igno...