New Delhi, July 24 -- Not long ago, paying for something online was simple. You entered your card details or used a digital payment service, completed the transaction and moved on. Today, millions of people take a different route. Instead of spending money directly, they first purchase a virtual currency, whether that's V-Bucks in Fortnite, Coins on TikTok or Bits on Twitch.

Virtual tokens have quietly become one of the internet's most successful business models. They simplify small transactions, encourage participation and help build thriving digital communities. What began in gaming has now spread across social media, live streaming and the wider creator economy, changing how people interact with digital platforms.

Gaming Led the Way...