Shunyet Jan, July 15 -- DUBAI - The world's largest cryptocurrency exchange no longer wants to be described as one.

super app.

"We're trying to not just be a crypto exchange, but be a super app that involves payment," Jan said. "If you think of us as a payment provider, then that number becomes much bigger."

The pivot is not rhetorical. Binance already allows users to receive stablecoins, pay for goods and services, and access financial products within a single interface. Jan noted that Binance employees and executives retain most of their assets on the platform, completing daily transactions through a company debit card linked to the same wallet they use to trade. The product is, in that framing, a proof of concept the company runs on...