New Delhi, Oct. 29 -- IRVING, Texas - Discriminatory chants from the stands can now cost a Big 12 team more than money. The conference's response to fan conduct at UCF adds penalties capable of changing field position or giving an opponent free throws, bringing the consequences onto the playing surface.

The league fined the University of Central Florida $100,000 on Wednesday, October 28, after reviewing chants directed at BYU during Saturday's football game in Orlando. It said the money would go toward student education initiatives.

The financial sanction and the new competitive penalties are separate decisions. UCF received the fine for the incident under review; the conference-wide policy takes effect immediately and establishes what ...