New Delhi, April 29 -- Apple is preparing one of the most consequential shifts in its product strategy in over a decade, with multiple reports pointing to the imminent arrival of an entirely new "Ultra" tier that will sit above its already premium "Pro" lineup.

According to recent leaks and supply chain reports, the company is gearing up to introduce two flagship devices, the iPhone Ultra and MacBook Ultra, marking a deliberate attempt to redefine what its highest-end hardware looks like.

The move signals more than just branding. It reflects Apple's ambition to create a new class of ultra-premium devices that push design boundaries, command higher prices, and introduce entirely new user experiences, a shift widely described as part of i...