New Delhi, June 26 -- The price of a MacBook Air went up by $200 on Thursday. Not because Apple decided to grow its margins, and not because the company added a new feature. The price went up because the artificial intelligence industry needed the memory chips inside it more than Apple's customers did, and Apple has run out of ways to absorb the difference.

the base model goes from $349 to $449, the iPad Air from $599 to $749, the iPad Pro from $999 to $1,199, and the iPad Mini up $100 to $599. The Apple TV, HomePod, and Apple Vision Pro all rose. The iPhone, Apple Watch, and AirPods were not affected.

Apple CEO Tim Cook told the Wall Street Journal the situation was a "hundred-year flood," a phrase that signals Apple does not see this ...