New Delhi, July 3 -- CUPERTINO - The MacBook Air that cost $1,099 two weeks ago now costs $1,299. Apple updated its website on Thursday without a press release, without a product event, and without a new feature to show for it. The company cited memory costs and moved on.

The price change affects the full MacBook line, both iPad families, and Apple's home hardware, but leaves iPhones and AirPods untouched for now. The entry-level MacBook Neo climbs $100 to $699. The 14-inch MacBook Pro adds $300 to reach $1,999. The 11-inch iPad Pro rises $200 to $1,199. The cheapest iPad moves from $349 to $449. Customers who already ordered at the old prices are not affected; those buying today are not so lucky.

What is happening behind the numbers is...