New Delhi, June 26 -- Apple shares fell 6.1 percent on the day, their worst single session in more than a year.

The increases, confirmed June 25, 2026, were not limited to laptops. Every iPad line went up, the entry-level model by $100 and the iPad Pro by $200, Al Jazeera reported. The MacBook Pro, the Mac Studio, and even the Vision Pro headset all carried new prices. The only products Apple left unchanged were the iPhone, Apple Watch, and AirPods. Microsoft followed on the same day with Xbox console price increases of $100 to $150, citing identical pressures.

Both companies pointed at the same cause: a structural shortage of the memory chips that AI systems now consume in quantities the industry was never built to supply.

DRAM prices...