New Delhi, July 13 -- BENGALURU - An Indian developer paying for Claude Pro today finds themselves spending Rs.2,000 a month on an annual plan - roughly $21 at current exchange rates - which is about 24 percent more than the $17 monthly rate a user in the United States pays. Anthropic, the AI safety company behind Claude, launched localized rupee pricing for India this week, framing the move as a sign of commitment to a market where its AI is used more than anywhere outside the US. Whether the new prices actually reflect Indian purchasing power, or simply restructure the same cost in a new currency, is where the story gets complicated.

India accounts for 5.8 percent of Claude's total global usage, making it Anthropic's second-largest mar...