New Delhi, Dec. 23 -- AHIRYA, a Made-in-India skincare and personal care brand, is strengthening its position in the everyday skincare segment with a range of face wash products developed for regular use. As Indian consumers increasingly prioritise simple and consistent skincare routines, the brand is focusing on formulations that combine natural extracts with modern skincare actives to address common concerns such as dullness, excess oil, tan, and exposure to pollution.
AHIRYA's product philosophy centres on creating gentle yet effective cleansing solutions that are suitable for all skin types and genders. By focusing on face washes as a core category, the brand aims to make daily skincare accessible and practical, particularly for consum...