India, June 8 -- boAt has taken another step beyond its traditional audio and wearables business with the launch of the boAt Slazer trimmer range. After recently expanding into dashcams and projectors, the company is now entering personal grooming, signalling a broader push towards building a larger lifestyle-tech ecosystem.

The new range includes products designed for beard, hair, nose and body grooming, reflecting changing consumer expectations around convenience, versatility and personal style.

The launch highlights how technology brands are increasingly exploring adjacent categories that fit into consumers' daily routines.

According to Gaurav Nayyar, CEO, boAt, the expansion into grooming aligns with the company's strategy of build...