India, Oct. 16 -- The Amazon Great Indian Festival 2026 is putting smart-home and entertainment devices at the centre of its festive offers. Amazon is cutting prices on Echo speakers, smart displays and Fire TV devices, while also giving buyers free Early Access to Alexa+ with eligible purchases.

The offer reflects a wider push around connected home experiences. Echo devices can handle voice-controlled tasks, music and smart-home controls, while Fire TV products focus on streaming and voice-based content discovery.

Customers buying an Echo smart speaker, smart display or Fire TV Stick during the sale get free Early Access to Alexa+. Amazon describes Alexa+ as its generative AI-powered assistant, designed to be conversational, personalis...