New Delhi, May 6 -- Drawing inspiration from the charm of the 90s blockbuster hit 'Aaya Mausam Dosti Ka', the campaign adds a familiar emotional layer to the joy of enjoying ice creams during the season. By blending nostalgia with contemporary storytelling, Mother Dairy creates a connection across generations, bringing alive the memories and moments that make ice creams an inseparable part of Indian summers.

Conceptualised by Ogilvy, the 5-week long campaign leads with 3 short and relatable DVCs, each built around slice-of-life summer moments - from terrace cricket to after-school treats - bringing alive the nostalgia and joy of having an ice cream. The newly introduced campaign will be further amplified across radio, print, OOH, and aud...