Tanzania, June 23 -- Dar es Salaam. Tanzania's rapidly expanding internet population is fuelling fierce competition among global social media platforms, with YouTube and TikTok emerging as the biggest beneficiaries in the race for users' attention, screen time, and data consumption, creating fresh opportunities for telecom operators.

Data from the Tanzania Communications Regulatory Authority (TCRA) show that internet subscriptions increased to 58.47 million in March 2026 from 57.83 million in January, reflecting the continued expansion of digital connectivity across the country.

The rise in internet subscriptions was accompanied by increased social media engagement, with Tanzanians consuming 146.95 million gigabytes (GB) of data through...