Tanzania, July 16 -- Dar es Salaam. Shopping and doing business online across East Africa could soon become safer and more reliable as the East African Community (EAC) steps up efforts to boost consumer confidence in the digital marketplace.

The EAC Secretariat on Tuesday, July 14, 2026, announced the successful completion of a high-level Knowledge Exchange Mission to Geneva, Switzerland, and Belgrade, Serbia, aimed at gathering global best practices to help the region address challenges facing cross-border e-commerce.

The mission brought together representatives from EAC Partner States, consumer protection authorities, trade ministries, and the private sector, who engaged global experts on legal and regulatory gaps affecting online tra...