Tanzania, May 15 -- Dodoma. Tanzania is banking on the 2027 Africa Cup of Nations (Afcon) to unlock billions of dollars in tourism revenues, with the government unveiling an extensive strategy to market the country to millions of football fans worldwide.

Presenting the Ministry of Natural Resources and Tourism budget in Parliament on Friday, May 15, the docket's minister, Dr Ashatu Kijaji said the tournament presents a rare opportunity to position Tanzania as a premier global tourism destination.

Tanzania will co-host the 2027 Afcon tournament alongside Kenya and Uganda.

According to the minister, the tournament is expected to attract about 1.8 million stadium spectators and a global television audience of 1.9 billion viewers through m...