Tanzania, May 27 -- Moshi. Muslim women have been urged to avoid competing in fashion, clothing and beauty trends and instead focus on good morals, fear of God and proper family upbringing.

The call was made on Wednesday, May 27, 2026, by Sheikh Thabit Tarimo during Eid al-Adha sermons delivered at a regional prayer service held at Riadha Mosque in Kilimanjaro Region.

Addressing hundreds of worshippers, Sheikh Tarimo said true beauty is not found in outward appearance alone, but in good character and piety.

He said many women have increasingly engaged in competition over clothing and adornment while neglecting religious principles and moral values that should guide daily life.

"You love beautification, but the best adornment is taqwa....