Tanzania, June 2 -- Zanzibar. Digital financial services provider Mixx, in partnership with Hisense, has officially launched its "Kila Muamala ni Bao la Ushindi" campaign in Zanzibar, extending the initiative to the Isles following its recent national launch in Dar es Salaam.

Speaking during the launch event, Mixx Chief Executive Officer, Angelica Pesha, said the campaign comes at a time when excitement for the FIFA World Cup is steadily building among Tanzanians, many of whom are passionate football fans.

"Football has a unique ability to bring people together.

As we approach the World Cup, we saw this as the perfect opportunity to celebrate with our customers by giving them a chance to win life-changing prizes," said Pesha.

She adde...