MCL unveils new digital rate card to empower businesses
Tanzania, Aug. 21 -- Mwananchi Communications Limited (MCL) has launched its comprehensive Digital Media Rate Card.
The new rates offer highly competitive and flexible advertising solutions across MCL's leading digital platforms: Mwananchi, The Citizen, and Mwanaspoti.
To ensure seamless cross-device rendering, standard display banners such as the Leaderboard (728x90 px), Square Banner/MPU (300x250 px), and Billboard Banner (970x250 px) are priced at a flat CPM rate of Sh4,000.
Advertisers seeking premium placement can access Sticky Banners and Brand Buttons at CPM Sh6,500, or engage audiences with Pushdown Banners and Interstitials at Sh480,000 per hour.
The high-impact Homepage Side-kick is available at Sh7,400,000 (Desktop) and Sh5...
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