Tanzania, April 15 -- Dar es Salaam. Tanzania's beekeeping industry is expanding as demand for natural products rises and local firms invest in processing and exports.

Producers are shifting from selling raw honey to supplying processed and branded products for international markets.

Tanzania International Bee Co. Ltd, which produces the Jambo Asali brand, is among firms involved in this shift. Its chief executive, Mr Musiba Kitema (pictured), said the sector is focusing on quality and market access.

"For many years Tanzania produced honey, but much of the value was captured elsewhere," he told The Citizen. "What we are doing now is changing honey from a raw commodity into a certified Tanzanian brand that can compete in Europe, the Mid...