Tanzania, March 25 -- Dar es Salaam. Tanzania is beginning to reframe athletics, not just as a sport, but as a viable economic sector capable of generating millions of dollars annually if properly structured.

For decades, the country has produced flashes of brilliance but failed to translate its rich talent base into sustained global success and, crucially, into income.

Now, a new push by the government signals a shift towards treating athletics as an industry, with systems, investment and returns.

Speaking on March 22 during the 2026 Kili International Marathon in Moshi, the Minister for Information, Culture, Arts and Sports, Mr Paul Makonda, outlined plans to establish 'first' specialised athletics training centres across Kilimanjaro...