Tanzania, May 28 -- Dar es Salaam. Arusha has long been recognised as one of Tanzania's leading centres of tourism, diplomacy and commerce.

This June, however, the city will have another opportunity to strengthen a different identity - one shaped by football, fan culture and the expanding reach of the NBC Premier League beyond its traditional strongholds.

That opportunity arrives through Fountain Gate FC, the club working to establish new roots in Arusha after relocating its base to the northern city.

Within the space of five days, Fountain Gate will host Azam FC on June 12 before facing Young Africans SC on June 17, two fixtures expected to bring major attention and some of the country's biggest football names to Arusha.

For Fountain...