Tanzania, May 14 -- Arusha. The East African Community (EAC) has launched the 2026 Regional Quality Awards, a new initiative aimed at recognising enterprises across the region that demonstrate excellence in quality management, standards compliance, innovation and continuous improvement.

The awards are designed to strengthen a culture of quality among East African businesses, enhance the competitiveness of locally produced goods and services, facilitate regional trade and deepen economic integration within the bloc.

They will also promote the adoption of internationally recognised standards, encourage innovation and improve market access for firms operating across Partner States.

The launch was held during the 28th Meeting of the East A...