Bangladesh, July 11 -- Football fever has spilled into the aviation industry, with Norwegian Air and British Airways agreeing to a lighthearted social media wager ahead of the FIFA World Cup 2026 quarterfinal between Norway and England.

The exchange began when Norwegian Air challenged British Airways on Instagram, proposing that the losing country's airline replace its Instagram profile logo with that of its rival for one day. British Airways responded with a playful remark, saying, "Don't make bets you can't win," before later accepting the challenge, according to Norwegian Air.

The friendly rivalry has attracted widespread attention online, with football fans and travelers praising the airlines' humorous marketing ahead of one of the...