Bangladesh, Aug. 10 -- Hong Kong-based digital loyalty platform meed is preparing to enter Bangladesh through a partnership with local technology company Digibox, targeting small businesses such as cafes, salons, gyms and retailers.

The platform allows businesses to offer digital loyalty cards through Apple Wallet and Google Wallet without requiring customers to download a separate app. Meed currently operates in markets including Hong Kong, Bangkok and other parts of Southeast Asia.

Under the new partnership, meed will provide its technology platform, while Digibox will oversee localization and work with businesses in Bangladesh. The companies have already started enrolling their first local merchants, although pricing and the initial...