Bangladesh, June 30 -- In a social media post, the embassy highlighted the growing global popularity of the "Viking Row" - a synchronized rowing motion performed by Norwegian supporters in stadiums - which has become one of the defining fan traditions of this year's World Cup.

The embassy said the celebration has spread "from Times Square to the Norwegian Parliament to Dhaka," reflecting the worldwide enthusiasm surrounding Norway's long-awaited return to football's biggest tournament after a 28-year absence.

Inspired by Norway's maritime heritage, including its ancient Viking rowing traditions and the country's deep connection to the sea, fjords, and lakes, the fan ritual was originally conceived by football supporter Ole Froystad fro...