Dhaka, Dec. 28 -- Coca-Cola has unveiled its first ever boba-style juice drink, marking a significant step in beverage innovation as consumer tastes shift toward more experiential flavors and textures. Launched under the Cappy brand in Turkey - a label closely related to the company's global Minute Maid juice portfolio - the new product blends traditional fruit juice with fruit-syrup filled boba pearls that gently burst in the mouth, adding a playful sensory element to a ready-to-drink format.

This release reflects Coca-Cola's broader strategy to explore novel beverage experiences, particularly for younger consumers who favor interactive and textural drinks. Bubble tea, originally popularized in Asia and now a global trend, has mostly be...