India, April 3 -- Kashmir's tourism sector, one of the main pillars of the region's economy, is showing early signs of recovery after the shock caused by the Pahalgam terror attack in 2025. While fresh government outreach initiatives, onset of spring and renewed stakeholder engagement are helping restore confidence, data suggests the recovery remains gradual and fragile rather than dramatic.

The Jammu and Kashmir government is now attempting to rebuild momentum through targeted interventions such as the Kashmir Travel Mart 2026, scheduled for April 14-15, which is expected to bring together around 250 tourism stakeholders from more than 20 Indian states. Officials see the event as part of a broader strategy to rebuild industry confidence...