SriLanka, March 22 -- Notwithstanding whether the business is large or small, or what line of business it is in, businesses are susceptible to unforeseen and unanticipated negative events during their life spans.

Sudden unexpected events such as economic downturns, natural disasters, global crises, or any other mishap can threaten business operations at any given time.

Long-term sustainability of businesses depends on how they respond to such emergencies successfully. Most prepared, adaptable, and resilient companies, regardless of size, can survive crisis situations. Those who are prepared for crisis management can respond to disruptions effectively and efficiently and often emerge as winners.

Negative impact

A crisis is an unanticip...