Hanoi, Oct. 31 -- The Government has approved the Vietnamese goods for Vietnamese consumers program for the 2026-2030 period.
The program aims to build and develop an ecosystem of Vietnamese products that ensures quality, offers genuine competitiveness, and meets the diverse needs of the domestic market and consumers.
It also aims to establish strong Vietnamese brands that consumers trust and are willing to choose, thereby contributing to achieving the annual double-digit growth goal.
The program seeks to maintain the share of Vietnamese goods at over 80 percent in domestic supermarkets and shopping malls, and above 60 percent in traditional retail channels. Revenue in the domestic market for Vietnamese consumer goods manufacturing indus...