Hanoi, April 22 -- From a communication campaign to international recognition

One of Takeda Viet Nam's standout initiatives is the DeRIGHT-V campaign, designed to 'demystify' common misconceptions about Dengue through creative content and communication formats.

The campaign's effectiveness has been recognized through international and domestic awards. In 2026, it received the "Marketing & Communications Initiative of the Year" award at the Healthcare Asia Pharma Awards - a prestigious annual healthcare award organized by Healthcare Asia to honor companies with innovative initiatives and meaningful contributions to healthcare systems across Asia. Previously, the campaign also won "TVC of the Year" at the Van Xuan Awards 2025.

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