Hanoi, Oct. 20 -- The Bright Future Fund, in partnership with Roche Pharma Viet Nam, has launched the 2026 edition of "Joining Hands for Her" (JHFH), an annual breast cancer awareness campaign that the two organizations have jointly implemented since 2013.

The campaign comes as breast cancer remains a major public health concern in Viet Nam, with more than 25,700 women diagnosed and approximately 10,600 deaths recorded annually. More than 60 per cent of cases are detected at a late stage, making treatment more challenging and reducing the chances of favurable outcomes.

The campaign continues to promote breast cancer awareness and encourage regular screening, particularly among women at higher risk, helping improve the chances of early det...