India, May 7 -- The channel is entering a new phase of growth- one defined not by transaction volume, but by the outcomes partners deliver. For years, success in the IT channel was measured by product volume. Today, customers are no longer simply buying devices or infrastructure; they are seeking solutions that deliver measurable business outcomes across the entire technology lifecycle.

At the same time, the role of technical expertise is changing fast. Partners are increasingly being asked to design and deliver full-stack solutions that span AI, hybrid cloud, edge computing, and advanced infrastructure, with customers expecting validated architectures, faster deployment, and proven expertise from the outset.

Underlying this shift is ...