India, April 21 -- Dell Technologies is not rewriting its channel playbook-it is refining it. In an industry obsessed with reinvention, it is taking a contrarian path in India-stay consistent, but execute harder. The Power of Staying the Course

"Our long-term channel philosophy does not change. We continue to focus on expanding the customer base, strengthening our core business, and unlocking new opportunities through deeper engagement with partners," says Atul Mehta, Senior Director and General Manager - India Channels at Dell Technologies

Even as market momentum has been uneven, the company is resisting the urge to overhaul its partner-led strategy. Instead, it is doubling down on fundamentals: expanding its customer base, strengtheni...