Hyderabad, Aug. 24 -- The craze surrounding Yash's Toxic: A Fairy Tale for Grown-Ups is reaching fever pitch even before the film hits theatres. With the much-awaited action gangster drama set to release on August 26, the film has already generated massive interest among Hyderabad moviegoers, with a whopping 1.3 million people marking themselves as interested on BookMyShow.

While the 1.3 million figure represents audience interest rather than tickets sold, the response is a strong indicator of the enormous anticipation surrounding Yash's return to the big screen.

With such strong pre-release momentum, Toxic is already being tipped as one of the biggest theatrical events of the year. However, whether the film ultimately breaks box-office...