Dubai, June 25 -- A 27-year-old Indian expatriate from Kerala has become the first winner of a Binghatti studio apartment under the "Win Your Home in Dubai" campaign after entering a prize draw linked to a shopping purchase.

Aysha Ameer, who lives in Dubai, secured the prize in the inaugural weekly draw of the citywide initiative, which allows eligible shoppers to participate by spending at least Dirham 500 at participating retail outlets.

The campaign is jointly organised by the Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET), and Dubai Chambers, with Binghatti Developers serving as the exclusive real estate partner.

Ameer said she entered the draw after her husband suggested ...