Hyderabad, Sept. 3 -- A new wave of smart jewellery is turning everyday accessories into discreet emergency buttons. What if the necklace you wear to complete an outfit could also call for help when you feel unsafe?

That is the idea behind a new kind of safety jewellery gaining attention among Gen Z in the US and Europe. At first glance, these pieces look like ordinary pendants, bracelets or earrings.

But hidden inside them is a tiny emergency button that can connect the wearer to help.

The innovation comes at a time when personal safety, particularly for women, has become an everyday concern.

A late-night cab ride, travelling alone, returning from work or meeting someone for the first time can sometimes leave women wishing they had a...