Hyderabad, May 14 -- The ongoing clash between Tollywood producers and exhibitors has now become one of the biggest talking points in the Telugu film industry. What started as a discussion over theatre revenue sharing has slowly turned into a public war of words between top industry names.

The main issue is about the "percentage system" and "fixed rental system" followed in single-screen theatres across Telangana. Exhibitors are demanding a percentage-based revenue sharing model, saying it will help struggling theatres survive. However, many producers are opposing the idea, fearing it could reduce their earnings.

Exhibitors say hundreds of single-screen theatres have shut down in the last decade due to heavy losses, poor footfalls, and ...