Hyderabad, June 19 -- The deep citrusy whiff of loomis (black lime), the warmth of cardamom, the sweetness of nutmeg, the sharpness of pepper- the aromas and taste of the Middle East have officially entered the heart of the Deccan.

The name behind this revolution in Hyderabad's kitchens is Laziq, a homegrown spice brand that aims to redefine how the city cooks.

While Hyderabad has always harboured a deep, generational affair with spices, the local palate has always leaned towards sharp, high-sting of regional chillies and the richness of Nizami cuisine. Bushra Azram, the founder of Laziq, however, is introducing an alternative.

From the Arabian lands to Hyderabad

"Laziq was born from a love for flavours that travel," Bushra shares. "W...