Hyderabad, April 20 -- Producers from Telangana, Andhra Pradesh, Tamil Nadu, and Kerala have joined together to form the South Indian Film Producers Association, or SIFPA. This comes after exhibitors from all South Indian states suggested that films should run in theatres for eight weeks before going to OTT platforms. Producers say no one can make such decisions alone, and sudden rules could harm the industry.

Why Producers Are Concerned

The film industry is facing financial challenges. Many movies earn a large part of their money from OTT rights. A fixed eight-week theatre gap could affect these plans, especially for small and medium films. Sudden changes may also create problems for films already in production or with existing OTT agr...