Hyderabad, May 22 -- Bollywood usually enters internet trends when they are safe, glamorous or promotional. A dance audio, a film challenge, a brand campaign that is familiar territory. But the Cockroach Janta Party, has rapidly amassed over 20 million followers on Instagram, is not that kind of trend anymore.

What makes this moment different is the kind of public support it is receiving. When an actor like Konkona Sen Sharma, known for politically aware cinema, an actor and social voice like Dia Mirza, mainstream names like Sonakshi Sinha, Vijay Varma, Esha Gupta and Raghav Juyal, filmmakers like Anurag Kashyap and Vishal Bhardwaj, and digital heavyweights like Dhruv Rathee, Sourav Joshi, Faisal Shaikh, Purav Jha and Uorfi Javed amplify...