Mumbai, Nov. 3 -- Shah Rukh Khan's much-awaited film King is already making big money even before reaching theatres. With the superstar returning to the big screen this Christmas alongside daughter Suhana Khan, the film has generated massive buzz. Adding to the excitement, the action thriller has reportedly earned Rs 665 crore through its pre-release business.

King pre-release business

According to a report by Pinkvilla, King has secured several big deals across theatrical distribution, OTT, satellite and music rights.

Pen Marudhar has reportedly acquired the Indian distribution rights for Rs 250 crore, while Phars Films has bagged the overseas rights for a minimum guarantee of Rs 175 crore. Netflix has reportedly purchased the digital...