Hyderabad, Aug. 6 -- The Yogi Adityanath government in Uttar Pradesh spent over Rs 2.32 crore every day on publicising itself since it was elected to power in 2017, outpacing even the Narendra Modi government at the Centre, which spent Rs 1.5 crore per day on advertising for 11 years, Newslaundry reported based on the state government's budget documents.

The publicity spending, channelled through UP's Information and Public Relations Department, rose throughout Adityanath's tenure. It dropped briefly during the first year of the COVID-19 pandemic before more than doubling later. Of the total spending, 83 per cent went to a single budget category, advertising and visual publicity, specifically covering payments for news outlets, TV broadc...