Hyderabad, Feb. 26 -- Long queues outside Pista House, Hotel City Diamond, Shah Ghouse and other popular names are a common sight in Hyderabad during Ramzan. Everyone wants a taste of haleem at these iconic places. Social media is the same, too, with big names dominating everyone's feed and debates. The city truly treats haleem as a seasonal sport.

But Ramzan 2026 is not just about the popular giants.

This year, some new players have entered Hyderabad's fiercely competitive haleem market, hoping to tap into the city's ever-growing appetite for the dish. Now, with new entries, the stakes are high. In a market where loyalty runs deep and comparisons are ruthless, breaking through the noise is no small feat.

Siasat.com takes a look at the...