Islamabad, July 14 -- Pakistan is looking to take its films and television dramas to a much larger international audience, with the government confirming that discussions are underway with Netflix and other major streaming platforms.

Federal Minister for Planning, Development and Special Initiatives Ahsan Iqbal announced the development while highlighting the growing popularity of Pakistani entertainment across South Asia, the Gulf and diaspora communities worldwide.

In a post on X, Iqbal described Pakistani films and dramas as "second to none" and said the country's entertainment industry could become an important part of its export strategy under the Uraan Pakistan initiative.

He said platforms such as Netflix and Amazon Prime Video ...