Islamabad, Oct. 27 -- The Pakistani entertainment industry has a new viewership sensation, and this time, the drama is not even over yet! While several Pakistani serials have crossed the 1 billion, 2 billion and even 5 billion mark on YouTube, most of these milestones came months or even years after their final episodes aired. But what happens when a drama starts breaking records while its story is still unfolding?

Meet Dar-e-Nijaat, the Pakistani drama that has garnered 1.7 billion views across social media platforms during its ongoing run, creating a major buzz with just 23 episodes. The achievement has put the show in the spotlight, setting it apart from several other blockbuster Pakistani dramas that accumulated their massive viewers...