Hyderabad, June 4 -- A massive fire broke out in KSR Fashions in Ameerpet, one of the busiest commercial areas in Hyderabad, on Thursday, June 4, at around 12:30 pm.

The entire building housing KSR fashions near Metro pillar no A1043, close to the Maitrivanam junction, was engulfed in flames, with the intensity of heat so severe that onlookers were unable to approach it.

Fire personnel working to douse the blaze

Videos from the site show the entire three-storey building engulfed in flames as smoke billowed, threatening to spread to the neighbouring shops. The circulating clips have triggered panic and fear among shopkeepers and local residents.

KSR Fashions is located on Sanjeeva Reddy Nagar Road, an area densely packed with hotels, r...