Hyderabad, May 28 -- Indian cinema is changing fast, and one big reason is the growing craze for South Indian stars in North India. Today, actors like Allu Arjun, Ram Charan, Yash and Jr NTR are pulling massive crowds in cities like Patna, Lucknow and Jaipur.

South Indian Films Are Dominating Hindi Market

A few years ago, Bollywood was the main route to become a national star. South actors often worked in Hindi films to gain popularity across India. But things have changed completely now.

Today, the Hindi belt itself has become the biggest market for pan-India films. Big-budget movies need strong collections from North India to recover their investments. This is why South stars are actively touring small cities and connecting directly ...